Save the Hooch

Although water is one of the most vital resources on the planet, waterway quality and quantity continue to decline in virtually every part of the world. The folks at SweetWater Brewing Company share the importance of protecting these vital water sources and have once again teamed up with Chattahoochee Riverkeeper (CRK) to help Save the Hooch. 

The cause is near and dear to the brewery as clean Chattahoochee water is also a main ingredient of their tasty brews. In addition to serving as a source for swimming, drinking and fishing in our community, the brewery’s local Chattahoochee River accounts for a main ingredient making up 90 percent of the beer.

Taking over the summer in June and July, SweetWater’s Save The Hooch campaign encourages patrons to “give of their livers to save the river” by purchasing SweetWater’s seasonal Goin’ Coastal IPA, Save the Hooch T-shirts, or coming out to an event (see list below our calendar) at participating restaurants, bars and retail accounts where the beer is sold throughout metro Atlanta. Proceeds will support CRK’s  mission of protecting clean water.

SweetWater founded the Save Our Water program in 2006 with CRK and efforts grew larger as the brewery did. Since the inception of the program 10 years ago, SweetWater has raised nearly $500,000 for Chattahoochee Riverkeeper and its monitoring and patrolling efforts. 

The Big Float was a Big Success!

This year’s Big Float brought out hundreds of outdoor enthusiasts celebrated our Chattahoochee River and out partnership with SweetWater Brewing Company to Save the Hooch!  The event raised $3000 for our water protection efforts.  A special thanks to Nantahala Outdoor Center and National Park Service for hosting the event.  See you on the river in 2017!

Big Float Pic Compilation


Heady Hitters of 2016