Save the Hooch

Although water is one of the most vital resources on the planet, waterway quality and quantity continue to decline in virtually every part of the world. The folks at SweetWater Brewing Company share the importance of protecting these vital water sources and have once again teamed up with Chattahoochee Riverkeeper (CRK) to help Save the Hooch. 

The cause is near and dear to the brewery as clean Chattahoochee water is also a main ingredient of their tasty brews. In addition to serving as a source for swimming, drinking and fishing in our community, the brewery’s local Chattahoochee River accounts for a main ingredient making up 90 percent of the beer.

Taking over the summer in June and July, SweetWater’s Save The Hooch campaign encourages patrons to “give of their livers to save the river” by purchasing SweetWater’s seasonal Goin’ Coastal IPA, Save the Hooch T-shirts, or coming out to an event (see list below our calendar) at participating restaurants, bars and retail accounts where the beer is sold throughout metro Atlanta. Proceeds will support CRK’s  mission of protecting clean water.

SweetWater founded the Save Our Water program in 2006 with CRK and efforts grew larger as the brewery did. Since the inception of the program 10 years ago, SweetWater has raised nearly $500,000 for Chattahoochee Riverkeeper and its monitoring and patrolling efforts. 


Register now for the Big Float, August 5, 2017!

The Big Float is back Saturday, August 5!  Join CRK and our friends at SweetWater Brewing Company as we take to the river for a day full of SweetWater sippin’, river floatin’ fun!  Check back regularly for updates about the event!

A special thanks to Nantahala Outdoor Center for hosting the event.

Registration through CRK has closed.  You may continue registering for The Big Float through NOC.
*Must give a 15% donation when registering for the Big Float through NOC

Host Your Event at SweetWater Brewery & Get a Donation for The Chattahoochee Riverkeeper

Planning a meeting, conference, wedding, special dinner, corporate outing, birthday party or other fun event this year?  Host it at SweetWater brewery in Atlanta and they will donate 10% of your rental fee to The Chattahoochee River Keeper!  The brewery can accommodate anything from a small, intimate dinner to a full buyout for up to [1,000] people.

Here’s how it works:

  • Book your event before August 31 (event may occur any time before December 31, 2017)
  • Choose from SweetWater’s three venues within the brewery:   casual Taproom & Patio, cool Reel Room overlooking the bottling line, or sophisticated Woodlands barrel aging facility.
  • Mention you’re a CRK member, and SweetWater will donate 10% of your rental fee to the organization
  • Contact Laine Baer at [email protected] for more information and to get the planning rolling!

Upcoming 2017  Events

North Highland Pub and Republic Social House Save the Hooch Float, July 8
Beneficial Brews, July 26

The Big Float, August 5 – Register above
Laseter’s Golf Tournament, August 26

The Big Float was a Big Success!

2016’s Big Float brought out hundreds of outdoor enthusiasts celebrated our Chattahoochee River and our partnership with SweetWater Brewing Company to Save the Hooch!  The event raised $3000 for our water protection efforts.  A special thanks to Nantahala Outdoor Center and National Park Service for hosting the event. See you on the river in 2017!

Big Float Pic Compilation


Heady Hitters of 2016