In honor of Earth Day, Aveda sets aside the entire month of April to love, celebrate and support to protection of the earth’s resources.

Over the past decade, Aveda has raised nearly $500,000 for Chattahoochee Riverkeeper’s advocacy and protection programs at local salons, where team members shared the Chattahoochee Riverkeeper mission with their clients.

We know our mission is one Aveda deeply connects with, as water runs through their salons and stores every day. From raffles to cut-a-thons and more, the efforts of local salons have helped raise thousands of dollars to support CRK’s many programs that protect and restore the Chattahoochee River for the millions of people who depend on it.

Because of the COVID-19 global pandemic, this year’s Earth Month activities are suspended until further notice; but you can still team up with CRK to work towards a trash-fre Chattahoochee.  All funds raised will support our year-round cleanup efforts and in-stream trash traps. In 2019 alone we removed more than 50 tons of trash from our waterways, and with your help, we can do even more in 2020.

Learn more about Aveda’s Earth Month efforts here.


Register, vote, or learn more about this virtual fashion show here.

June 26: Deadline to register designs
July 1 – 31: Voting opens

Show your support for Earth Month with Aveda and Chattahoochee Riverkeeper. Proceeds from the purchase of this tote go towards CRK’s expansive work to protect the Chattahoochee River. Get yours here or contact your local Aveda salon.