Quality Hooch

For the 2017 Quality Hooch Program, fundraising efforts will go toward CRK’s BacteriALERT project. BacteriALERT will take place within the Chattahoochee River National Recreation Area (CRNRA), which receives approximately three million visitors annually (including anglers, kayakers, swimmers and more). The CRNRA encompasses 48 miles of the Chattahoochee River from Lake Sidney Lanier’s Buford Dam to Atlanta; this section runs through the highly urbanized greater metro Atlanta region.


The BacteriALERT program is very popular with Atlanta’s growing outdoor recreation community because it is the only system that provides real-time information about health risks from contact with the water in the park. The program is a public-private partnership between the National Park Service (NPS), the United States Geological Survey (USGS), and Chattahoochee Riverkeeper (CRK). Through a system of remote water quality sensors and laboratory analyzed samples, the BacteriALERT program issues public advisories to river users during times when E. coli levels exceed the U.S. Environmental Protection Agency recommended values. The continuation of this important program is vital to protecting the public health and safety of the CRNRA visitors, and our regions fishermen. 

2016 Tournament Winner

Orvis and SweetWater Brewing Company present… 2nd Annual Quality Catch and Sweet Release Fishing Tournament, October 1 – 31.

A benefit tournament in support of the Quality Hooch and Save the Hooch conservation campaigns

$25 Entry Fee –     

Where: Chattahoochee River
How: Tournament will run through the iCatch App (Smart phone required to participate)
Search “2nd Annual Quality Hooch & Sweet Release Fly Fishing Tournament” to join!
Why: All proceeds will go towards Chattahoochee Riverkeeper’s BacteriALERT program

  • Tournament packets including fish ruler can be picked up at Orvis Atlanta, Orvis Alpharetta, or SweetWater Brewery (tournament packets picked up at SweetWater Brewery will receive a free brewery tour)
  • Weekly prizes awarded for largest fish measured by length
  • Grand Prize – Custom SweetWater /Quality Hooch logo Orvis H2 rod awarded for largest fish measured by length

Orvis’ Paul Range and SweetWater Brewing Co.’s Steve Farace

Save the Date: 4th Annual Orvis Down the Hatch Film Festival, October 12 at The Metropolitan Club in Alpharetta.

2017 Quality Hooch t-shirts on sale now at both the Buckhead and Alpharetta locations!

Proceeds benefit Orvis’ Quality Hooch campaign with CRK