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Our mission is to restore and protect the Chattahoochee River for all the communities and wildlife who depend on it.
Since 2016, The Orvis Company has raised more than $224,500 for the Quality Hooch campaign in support of CRK’s water protection programs. In 2025, Orvis, Terrapin Beer Co., and their customers are challenged to donate $25,000 to fund CRK’s trash traps and support environmental education, making access to fly fishing more equitable and inclusive through the Becca Sue Klein All Kids Fish program.
About Orvis
The Orvis Company, which has two locations in the Metro Atlanta area –Buckhead and Alpharetta – has a long history of environmental stewardship, dedicating 5% of pre-tax profits each year to conservation. Orvis is committed to making fly fishing and the outdoors more inclusive as part of their Angling For All pledge.
We look forward to continuing our partnership to keep watch over the Chattahoochee, working together to ensure our thriving trout fishery remains sustainable and protected.
Terr•a•print (n): The impact Terrapin has on the environment and our community
“With the goal of minimizing our impact on the environment and maximizing our impact on the community, sustainable initiatives have been and will always be a primary focus for Terrapin. Our waste water pretreatment facility, resulting in 3 million gallons of water saved per year, is one of the many ways we continue to bring Terraprint to life. We’re thrilled to have the opportunity to partner with Chattahoochee Riverkeeper, supporting their restoration and conservation programs through proceeds from our Quality Hooch tropical golden ale.” – From our friends at Terrapin Beer Co.
Orvis is a proud sponsor of the Becca Sue Klein All Kids Fish.
Orvis has played a significant role supporting the Becca Sue Klein All Kids Fish program, benefiting a total of 377 individuals from the community in 2024. This included young participants, volunteer guides, parents, and community partners, all united by the common goal of inspiring the next generation of fly anglers and conservationists.
All three 2024 events completely sold out, attracting the participation of 90 young individuals. These events not only provide valuable environmental education but also offer hands-on opportunities to learn about fly fishing on the water. Half of the youth attendees were scholarship students who participated through partnerships with local non-profit organizations.
For many of these young individuals, the All Kids Fish events marked their first experience being out on the water and holding a fly rod. By the end of the events, each student gained a deeper understanding of the importance of protecting our natural resources. This newfound knowledge instilled in them a sense of responsibility towards safeguarding these resources for both the present and future generations.
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