Chattahoochee Riverkeeper pledges to celebrate ALL of the communities within the Chattahoochee Watershed that rely on a forever clean and sustainable Chattahoochee River. From fly shops to outfitters, guide services, craft breweries, and more – Quality Hooch will continue the partnership with Orvis to raise funds to support CRK’s water quality monitoring programs within the Chattahoochee River National Recreation Area, including CASSI, BacteriAlert, Neighborhood Water Watch, and trash cleanups.

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Young women ages 5-18 are invited to join Orvis, Chattahoochee Riverkeeper, Dun Magazine and Georgia Women Fly Fishers for a day of fly fishing, education, advocacy, and celebration at Unicoi Outfitters. Stay tuned for registration and more details.

Orvis Giveback Days Fall 2021
Stop by Orvis’ Atlanta and Alpharetta stores this fall to help support CRK. During this year’s Spring Orvis Giveback Days, the stores raised a record-breaking $13,000 for our program work. This fall, donate $10 while checking out in-store and Orvis will give you $10 off your next purchase.

Quality Hooch Fest Coming in 2022
Next year, breweries throughout the watershed will come together to celebrate the river that provides water for great beer. Please check back in early 2022 for more information.

About Orvis

The Orvis Company, which has two locations in the Metro Atlanta area – Buckhead and Alpharetta – has a long history of environmental stewardship dedicating 5% of pre-tax profits each year to conservation. Like CRK, Orvis is committed to making fly fishing and the outdoors more inclusive as part of their Angling For All pledge. During our five year partnership, Orvis has helped raise over $100,000 for our water quality program work.

We look forward to continuing our partnership in our 27th year of keeping watch over the Chattahoochee, and working together to ensure our thriving trout fishery stays sustainable and protected.

The Quality Beer Tour will return soon. Please check back in early 2022 for more details on this exciting partnership that will feature river cleanups, outings, and beer release parties to raise funds for Chattahoochee Riverkeeper’s water quality programs.

Are you a brewery in the Chattahoochee watershed? Contact Becca Powell at to get involved.