Quality Hooch

For the 2017 Quality Hooch Program, fundraising efforts will go toward CRK’s BacteriALERT project. BacteriALERT will take place within the Chattahoochee River National Recreation Area (CRNRA), which receives approximately three million visitors annually (including anglers, kayakers, swimmers and more). The CRNRA encompasses 48 miles of the Chattahoochee River from Lake Sidney Lanier’s Buford Dam to Atlanta; this section runs through the highly urbanized greater metro Atlanta region.

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The BacteriALERT program is very popular with Atlanta’s growing outdoor recreation community because it is the only system that provides real-time information about health risks from contact with the water in the park. The program is a public-private partnership between the National Park Service (NPS), the United States Geological Survey (USGS), and Chattahoochee Riverkeeper (CRK). Through a system of remote water quality sensors and laboratory analyzed samples, the BacteriALERT program issues public advisories to river users during times when E. coli levels exceed the U.S. Environmental Protection Agency recommended values. The continuation of this important program is vital to protecting the public health and safety of the CRNRA visitors, and our regions fishermen. 

Save the Date: 2nd Annual Quality Catch and Sweet Release Fishing Tournament, September 1 – 30.

There will be weekly prizes awarded for the largest fish measured by length.  The grand prize will be a custom SweetWater/Quality Hooch logo Orvis H2 rod.

Orvis’ Paul Range and SweetWater Brewing Co.’s Steve Farace

Save the Date: 4th Annual Orvis Down the Hatch Film Festival, October 12 at The Metropolitan Club in Alpharetta.

2017 Quality Hooch t-shirts on sale now at both the Buckhead and Alpharetta locations!

Proceeds benefit Orvis’ Quality Hooch campaign with CRK