Chattahoochee Riverkeeper pledges to celebrate all of the communities within the Chattahoochee Watershed that rely on a forever clean and sustainable Chattahoochee River.

From fly shops to outfitters, guide services, craft breweries, and more, Quality Hooch will continue the partnership with Orvis to raise funds to support CRK’s Trash-Free Chattahoochee program and the Becca Sue Klein All Kids Fish. In 2024, Orvis and its customers are challenged to donate $25,000 to fund three trash traps and support making environmental education and access to fly fishing more equitable and inclusive through the All Kids Fish program.

About Orvis

The Orvis Company, which has two locations in the Metro Atlanta area –Buckhead and Alpharetta – has a long history of environmental stewardship, dedicating 5% of pre-tax profits each year to conservation. Orvis is committed to making fly fishing and the outdoors more inclusive as part of their Angling For All pledge. During our five-year partnership, Orvis has helped raise over $140,000 for our water quality program work.

We look forward to continuing our partnership in our 30th year of keeping watch over the Chattahoochee, and working together to ensure our thriving trout fishery remains sustainable and protected.

Orvis is a proud sponsor of the Becca Sue Klein All Kids Fish.

Orvis played a significant role in supporting the Becca Sue Klein All Kids Fish program in 2023, benefiting a total of 302 individuals from the community. This included young participants, volunteer guides, parents, and community partners, all united by the common goal of inspiring the next generation of fly anglers and conservationists.

All three 2023 events completely sold out, attracting the participation of 90 young individuals. These events not only provide valuable environmental education but also offer hands-on opportunities to learn about fly fishing on the water. Half of the youth attendees were scholarship students who participated through partnerships with local non-profit organizations.

For many of these young individuals, the All Kids Fish events marked their first experience being out on the water and holding a fly rod. By the end of the events, each student gained a deeper understanding of the importance of protecting our natural resources. This newfound knowledge instilled in them a sense of responsibility towards safeguarding these resources for both the present and future generations.

Save the Date

Stay tuned for fundraising events, educational workshops, and other events in 2024 that will help promote a forever clean and sustainable Chattahoochee River.

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