Quality Hooch

For the 2017 Quality Hooch Program, fundraising efforts will go toward CRK’s BacteriALERT project. BacteriALERT will take place within the Chattahoochee River National Recreation Area (CRNRA), which receives approximately three million visitors annually (including anglers, kayakers, swimmers and more). The CRNRA encompasses 48 miles of the Chattahoochee River from Lake Sidney Lanier’s Buford Dam to Atlanta; this section runs through the highly urbanized greater metro Atlanta region.


The BacteriALERT program is very popular with Atlanta’s growing outdoor recreation community because it is the only system that provides real-time information about health risks from contact with the water in the park. The program is a public-private partnership between the National Park Service (NPS), the United States Geological Survey (USGS), and Chattahoochee Riverkeeper (CRK). Through a system of remote water quality sensors and laboratory analyzed samples, the BacteriALERT program issues public advisories to river users during times when E. coli levels exceed the U.S. Environmental Protection Agency recommended values. The continuation of this important program is vital to protecting the public health and safety of the CRNRA visitors, and our regions fishermen. 

2016 Tournament Winner

Orvis and SweetWater Brewing Company present… 2nd Annual Quality Catch and Sweet Release Fishing Tournament, October 1 – November 10.

A benefit tournament in support of the Quality Hooch and Save the Hooch conservation campaigns

Chattahoochee River The tournament will start Sunday, October 1 and end Friday, November 10

  • Catches must be recorded within the tournament boundary from Buford Dam to the end of trout water.  Wadefishing and fishing from watercraft are permissible
  • We will be awarding 4 weekly prizes for the longest trout the weeks of:
    • 10/1 – 10/8
    • 10/9 – 10/15
    • 10/16 – 10/22
    • 10/23 – 10/29
    • 10/30 – 11/5
  • Head over to the www.kayakfishingseries.com website, click on “Quality Catch & Sweet Release Tournament”, register & log your fish
    • This new technology allows you to log your catch with GPS coordinates that will remain confidential to other tournament participants.  Don’t forget that your tournament marker MUST be in your photo!
  • Follow @sweetwaterbrew and @orvisatlanta on Instagram to receive updates on the weekly and grand prize winners

Here are a few things you should know about the tournament website:

  • To measure your fish, place the nose of your catch at the bend of the ruler and do your best to take a photo of the entire fish – all fish must be released and handled properly (hence the name Sweet Release)
  • Save your trip when you’re done fishing and your catches will be logged through the website.
  • The grand prize winner of the co-branded H2 rod will be announced November 11 via the @orvisatlanta Instagram page

Orvis’ Paul Range and SweetWater Brewing Co.’s Steve Farace

Save the Date: 4th Annual Orvis Down the Hatch Film Festival, October 12 at The Metropolitan Club in Alpharetta.

Online registration has closed.  Limited tickets will be available for purchase at the door.  See you tonight!

2017 Quality Hooch t-shirts on sale now at both the Buckhead and Alpharetta locations!

Proceeds benefit Orvis’ Quality Hooch campaign with CRK