The Orvis Company, Sweetwater Brewing Company, Chattahoochee Riverkeeper, and fly-fishing guide service River Through Atlanta, are combining their efforts with the “Quality Hooch” campaign to fund water quality monitoring in the Chattahoochee River. This campaign will help fund a revolutionary water monitoring system, developed by global communications company Ericsson, to allow Chattahoochee Riverkeeper to continue and expand its work in protecting the Chattahoochee River. The goal is to install 50 of these monitors in strategic locations in the river and its tributaries.
The Orvis Company, which has two locations in the Metro Atlanta area, has a long history of environmental stewardship dedicating 5% of pre-tax profits each year to conservation. The kickoff took place on April 2, 2016 at the Orvis Buckhead store raising over $1500 and will continue through the year in conjunction with its partners Sweetwater Brewing Company and River Through Atlanta. T-shirts and hats will be sold at both Orvis retail locations in Alpharetta and Buckhead as well as the Sweetwater Schwag Shop with all proceeds going toward the Quality Hooch campaign.